My son and I were watching the Tube the other day when a commercial came on that made us do a double take. This is the time of the year where skads of companies air commercials touting the good that they do to make you feel better about them and better about giving your money to them in form of commerce. I can't stand these self-serving commercials because I was taught by my parents, Sunday School, and the Word (That's the Bible for youse heathens) that when you do a good deed you leave it alone and don't draw attention to it. JUST DO IT and then walk away.
Well, now this commercial was from Best Buy, and perhaps dear reader you have seen it too. In it an employee is telling the viewers how they helped a customer pick out an HDTV/Plasma Display/Jumbotron/Enormo-TV and they also arranged to be there to set it up for said customer. The employee even helped the customer learn how to use the remote control, which the employee said was a challenge.
You may be axing (as we used to say long ago and far away),"What's so bad about all this? Best Buy wants people to know that they will go above-and-beyond regarding customer service." Well the problem that I have with it all is when they let you know, early on in the commercial, that THE CUSTOMER WAS BLIND! I kid you not! Best Buy sold an expensive TV to a blind customer. I know, the customer may have wanted that but it really came across in a way that, to me at least, makes Best Buy look like they were taking advantage of this dude.
I have imagined it going something like this:
"Can I help you sir?"(And it really should be MAY I, not CAN I)
"Yes I have heard so much about this thing called an iPod and since I am BLIND, which means I CANNOT see at all, I would love to get one for all of my music, being that I am BLIND and use my EARS far more than I would if I had the power of sight. Which I don't. Because I'm BLIND. Meaning I can't see. One of the Senses down, only four to go."
Waving his hand in front of the customer's face and getting no response, "Um, yeah, um, I have one right over here, yeah that's the ticket."
The customer reaches out and touches the TV, "My that's bigger than I thought that it would be."
"Um, this is the brand new model which just came out today, yeah today. It even has a remote control."
"Is the remote control easy to use?"
"Why yes it is! Even a Blin...um, yes it is!"
"OK, I'll buy it. How much?"
"$2,000."
"That's more than I heard."
"Will you be paying with a credit card?"
"Why yes I shall."
"Excellent! Then for all intents and purposes let's just CALL it $200. OK?"
"What?"
"Um, yeah, well, how would you like to be in a commercial?"
"Radio or TV?"
And so it goes. Keep looking for the commercial and I am sure that you will see it. And let me know if you think that I am wrong, which I am not, but let me know what you think anyway.
No Go Make Somebody's Day
Mac
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